Revista da ESPM - SET-OUT_2007

R E V I S T A D A E S P M – MAIO / JUNHO DE 2006 Abs tracts ENGLISH CHANGES IN THE INTERNATIONAL STRATEGY OF MARCOPOLO – AN EFFECT OF EXCHANGE RATES, OR GLOBALIZATION? pAgE 16 EVA STAL Marcopolo is an innovative company insofar as products and manufacturing processes are concerned – and it has attained international status as a supplier of bus bodies adapted to a variety of clients’ demands in more than 80 countries. The bodies are delivered either not mounted (CKD) or partially mounted (PKD and SKD), to be finished locally. The choice is usually determined by the incidence of taxes and duties, and/or other conditions pertaining to mandatory local manufacturing. In the same manner of other international players, current challenges facing the company have to do with the value raise of the Brazilian Real. To seek global suppliers, reducing production at home, is one option. The article traces a profile of Marcopolo, from its start, and describes its international success, as well as the current context of Brazilian and the world’s economies. INTERCULTURAL MANAGEMENT pAgE 30 LÍVIA BARBOSA Between 1970 and the end of the 80’s, evolved the notion of organizational culture as a tool for managerial action. From 1990 to the beginning of the 21st Century, culture has been recognized as an intangible asset and a competitive edge for organizations. When a company enters a new national market, the possibilities that the new opportunities may be combined with new risks and hidden costs are enhanced. The author presents analytical data gathered with executives of different nationalities and companies, in a study done in 2006 and 2007, covering various dimensions, dilemmas and identities determined by intercultural management. The findings confirm the importance of the working mechanisms implied by the use of “us” and “them”. More often than not, they reveal more about us than about others; and suggest that the best way to apprehend incoming sensations will be less by rationality than by the proper understanding of how identities are built. BRIC S AND THE COMEBACK OF STATE CAPITALISM pAgE 36 VLADIMIR SAFATLE This article brings into discussion the possibility that the surge of BRICs in the economic scenery may signify a comeback of what has been known – in social theory – as “state capitalism”. The author observes that the countries which constitute BRIC (Brazil, Russia, India and China) did not conform to the prevailing liberal trends of state-reforming, in the 80’s and 90’s and have maintained a managerial rôle for the state in the economy. It is suggested that this may simply demonstrate that capitalism is capable of living equally well with both trends, as they might fit one single development process. 124 I A D A E S P M – SETEMBRO / OUTUBRO DE 2007