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this to the background, that relating to
theseproblems andexistingaggravating
circumstances.
Ifwe relate the impactsofclimatechanges
with themostdestructivephenomena
of humanity–armedconflicts and
wars –wehaveanexplosive
combinationcapableof lifting the
questionof sustainabilityand the
preservationof theenvironment to
another levelofpriorities.Perceiving
climaticchangesasanationalor
international securityquestionunderlines
amuchmoredevastating facetofclimatic
challenge.Thearticle revealshowclimate
changes threaten to transform theworld
intoa scenarioof conflicts.
BUILDING SUSTAINABILITY
CláudioAndrade
page 66
Thearticlemakesa reflection,post
economiccrisis, aboutproductionand
consumptionby focusing sustainability
fromanentrepreneurialperspective.
Educational andCommunication topics
areanecessarybasicmechanism for
establishingamarketmentality supported
bynetworkperformancecapacity, that
is, theestablishedconnectionsbetween
these subjects.Therefore, thepartplayed
byacompany, inaddition togenerating
resources, assumesanew statuscapable
ofbringingpeaceful coexistence
betweenpublicandprivate interests.
Solutions to interestedparties,with strong
citizenshipappeal, shouldnotbe
imposed,but suggested.
THEREGULATINGPOWEROF
SOCIETYINFACEOFSUSTAINABILITY
CristianoPacheco
page 72
Sustainability needs to be amoral
and cooperation commitment jointly
undertakenbypublicadministration,
theprivate sector andby society.
Companiesmust becalled to taskand
controlledby public administration
and regulatedby the consumers
themselves, in such away that both
can promote those that practice
sustainable initiatives anddiscredit
thosewho opt for “greenwashing”. As
it is the consumer who controls the
market, societymay opt to choose
products they buy according to its
origin, and not to consume products
from companies that disrespect the
environment or do not adopt policies
tominimise environmental impacts
in production. Bothprofessional and
non-professional NGOs can fill in the
void between public administration
and the effective protectionof the
environment, playing an important
part in the promotion of sustainability.
CERTIFICATION,
INTERNATIONALISATION
AND SUSTAINABILITY
VandaNunes
page 76
Inacompetitiveglobalmarket,Brazilian
products that formerlywereonly subject
toquantityandqualitycontrol tocheck
conformitywithvariousmarket specifi-
cationsmustdemonstrate today that they
meet criteriaof sustainability.
Thedemandcomes fromall sides
through international pacts and
ordinancesdemanding that theymeet
criteria relating toclimaticchanges,
respect of labour rights, complywith
laws, development of communities,
conservationof natural ecosystems,
direct and indirect useof land,
equilibriumbetweenenergy,water
and food requirements.
These prerequisites translate into
a large number of certification
initiatives that objectively contribute
to the internationalisation process
of a company. Certification opens
a legitimate communication channel
between interested parties and
constitutes a differential element
between the various links of a
supply chain.
Understand the principal challenges
and some success stories in this
article signedby the Swiss SGS.
THE ENERGY ENVIRONMENT
PROBLEMRELATINGTOCHINA’S
DEVELOPMENT
DiegoPautasso
page 80
Theobjectiveof thearticle is to
analyse theenergyenvironment
problem relating toChina’s
modernisation, seen froman
approach that integrates environmental
concernswith international relations
agenda.Theproposedargument is that
theenergyenvironment problemof
Chinadoesnot represent ananomaly,
but, on thecontrary, ispart of abroadly
basedmodernisationprocessona
global scale. In this sense, the solution
isnot byanymeans anaïveviewof
sustainabilitynor theexclusionof
China, or other emergingcountries,
frommodernisationprocess and its
environmental effects.On thecontrary,
the solutionmaybe found ina
long-termprocess representedbya
qualitative leap inproductionprocess
systems andglobal consumption.
SUSTAINABLECONSUMPTION
AND PUBLIC POLICIES
MarianaGraciosoBarbosa
page 106
The building of a sustainable
development model – socially, econo-
mically and environmentally sustaina-
