A impiedade dedutiva do
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R e v i s t a d a E S P M –
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OneWorld:
utopiaorreality?
Carlos Salles
page 20
The current financial plight prompted
the search for solutions to bring back
peace of mind andhope in the future.
So, the idea of aworld regulating body,
or planetary government, – to restore
confidence - is seenwith sympathy
bymany.The author argues that, more
important than the dream, is the plan;
andproposes, as a starting point, the
reformation of mankind, which could
be done as long as every citizen
decides to reform himself.
Globalizationand
interdependence–the
worldshows itsnew face
FranciscoGracioso
page 26
The idea of globalizationwas born
afterWW II, through structures created
by the allied powers to secureworld
peace. From that time, it became a
dream, for some, and a nightmare,
for others.Themovement has also –
to some extent – turned against
Americans, who first supported
the idea.The author admits that
globalizationmade theworld
interdependent, and concludes
with awarning: themixing of
national culturesmay signify a loss in
cultural valueswhich are humankind’s
most valuable asset.
OneWorld –fromAunt
Jemimato FerranAdrià
Thomaz SoutoCorrêa
page 32
Theworldhas become smaller –
insofar as culinary habits and activities
are concerned. However the author
feels frustrated to see hamburgers
eaten everywhere, with Italian
pizzas and Japanese sushi.
Nouvelle cuisine contributed both to
make French cooking exportable, and
tasteless. Highpriest of the new era,
FerranAdrià reinvented sophisticated
cooking, by inventing tastes and
combinations. EvenAdrià’s creations
are being copied all over –which
proves that peoplemay turn the
kitchen into amelting pot of nations.
Socialresponsibilityand
internationalmarkets
Edmir Kuazaqui
page 44
The article discusses the importance
of corporate responsibility in different
areas: legal, ethical, economic,
philanthropic and –more specially –
social.The recent international crisis
has unveiled shrinking tendencies in
jobs and institutional unemployment,
and stressed the need for policies
– public and private – to control its
economic and social impacts. In such
corporate perspective, small and
individual firms assume renewed
importance, as distributive points
of income and social insertion.
Changeofparadigm,
crisisandopportunity
inthreewaves
JoãoBoaventura
Branco deMatos
page 50
Theworld crisis developed to an extent
that it became necessary to study it in
depth and breadth.The article paints a
broad picture of the transformations in
State intervention patterns, resulting in
different combinations of public-and-
private, and the paradigms responsible
for hegemonic power inmodernhistory.
From this perspective, it calls for
regulating standards for intervention, to
be built over the rubble of the current
institutional disaster.
Economicpowerand
theshapeofthe
internationalsystem
RodrigoCintra
page 56
EconomicPower became relevant in the
waycontemporary international system
isorganized.Among theelementsof
power, themost important arecontrols
of raw-material supplies; of processesof
industrial production; of base-currencies in
theworldeconomy; thecapability to face
macroeconomic instability; thechoice
of location for operatingpoints; and the
capacity toattract direct foreign invest-
ments.Analysisof these factors combined
reinforces theview that today’sworld is
simplyanew edition of the oldone.
