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terrorism”, initiatedby theUS
after theattacksof September11.
AlthoughBrazil condemnsall sorts
of terrorism, the regionof the triple
frontier–withArgentinaandParaguay
–becameaprimary safetyconcern
forWashingtonasapossiblehaven
for international terrorism.The text
intends to show that thiswasnot
entirely so, and that theproblem is
moreofperception–andpolitical
interests– thanof a real safety threat.
UndefinedPolaritiesand
SouthAmericanGeopolitics
LeonardoPaceAlves
page48
Thearticlediscussescontemporary
SouthAmericanGeopolitics inan
international contextof transition,
definedbya relativeweakeningof
theUnitedStatesandby theascent
ofnewpowers. It isproposed that the
indefinitenessabout thepolaritiesof
the international systemmaycause
more instability in the region; in spite
ofofferingnewopportunities for the
long-pursuedgoalsof autonomy,
integrationandeconomicand
socialdevelopment.
Brandupgrading:thecases
ofHavaianasandColcci
AndréCauduroD’Angelo
page94
Switches inbrandpositioningare
usually tough– specially if they
involveupgradingkey items such
aspricesand thegeneralproduct
image. In spiteof suchdifficulties,
twoof suchcasesoccurred inBrazil,
in recent years: thoseofHavaianas
shoesandofColcci fashion styling.
Theanalysisof themeasures taken
bybothcompanies showevidence
thatupgrading strategiesdemand,
first, abreakwith thepast, toerase
all vestigesof theold image in
consumers’minds; and, second,
that thenewpositioninghas to
becompletely legitimated– if it is
tobeacceptedby the target-group.
Finally, in theprocessof change, it is
fundamental tokeep in tunewith the
“spiritof the times”, in suchaway
thatwemaybe sure tobe swimming
with thecurrent, andnot against it.
Leadership,doesthatexist?
EnriqueSaravia
page 100
Theauthor introduceshis theme
byquotingDrucker: “Theonly
definitionof a leader is someone
whohas followers.” Then, goeson to
review theperformancesof various
leadersofnote, in religionandpoli-
tics, focusingonGandhi andMande-
laasgreat leadersof the20thCentury.
About leadership inmanagement,
henotes that the term is sometimes
confusedwith theartor scienceof
management.The livesand timesof5
leaders inBrazil arebriefly reviewed:
IrineuEvangelistadeSouza (1813-
1889),DelmiroGouveia (1863-1917),
RubemBerta (1907-1966),Amador
Aguiar (1904-1991) andOzires
Silva (1931-).
Thearticleendswith the reflection
thathardwork, charismaand
the“profile”of a leaderarenot
guarantees for success;buthistory
seems to show that all great collective
changeswereconductedby special
personswhowere somehowgifted
with leadershipcapabilities.
Theworldafterpetroleum:
anopenquestion
JúlioC.B. Figueiredo
RichardR. Lucht
page 116
Mankind’sprogressduring the last
100years isdirectlyassociatedwith
the intensiveuseof energyoriginated
fromburning fossil fuel.Nevertheless,
thesepillars–whichhave sustained
ourcurrent social andeconomic
structures– seem tobe trembling.
Gradual increase inpolitical
instability in theoil-producing
regions, associatedwithfirm forecasts
for theeventual exhaustion, ina
fewdecades,ofworld sources,plus
theunprecedentedaccelerationof
median temperatures, areclear signs
that themodelwillnot survive.
In thiscontext, thearticlepresents
abroad reviewof theprobable
impactsof thisnew reality, and
underscores theneed forconcerted
andpermanent effortsbyallnations
in theworld tominimize thenegati-
veeffectsof the inevitable transition
which is tobeexpected soon.
