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Revista da ESPM
| setembro/outubrode 2014
26
mercado
latinstock
Marketing Technology Landscape
January 2014
INFRA-‐
STRUCTURE
BACKBONE
PLATFORMS
MIDDLE-‐
WARE
Databases
Big Data
by Sco? Brinker @chiefmartec h?p://chiefmartec.com
Cloud
CRM
MarkeNng AutomaNon / Integrated MarkeNng
Web Site / WCM / WEM
E-‐commerce
UserMgmt
Cloud Connectors
APIs
MARKETING EXPERIENCES
Channel/Local Mktg
MarkeNng Resource Mgmt
MARKETING OPERATIONS
Agile & Project Mgmt
Dashboards
MarkeNng AnalyNcs
Business Intelligence
Digital Asset Mgmt
MarkeNng Data
Sales Enablement
Content MarkeNng
PersonalizaNon
TesNng & OpNmizaNon
SEO
MarkeNng Apps
Customer Experience/VoC
Calls & Call Centers
Events & Webinars
Loyalty & GamificaNon
Social Media MarkeNng
CommuniNes & Reviews
Video Ads & MarkeNng
Email MarkeNng
Display AdverNsing
Search & Social Ads
Tag Management
INTERNET
Web Dev
MarkeNng Environment
Data Management PlaYorms/Customer Data PlaYorms
Web & Mobile AnalyNcs
Mobile App Dev
Mobile MarkeNng
CreaNve & Design
Panoramadas soluçõesde tecnologiautilizadaspelomarketingdas empresas
Navdy: oGPS comprojeçãono para-brisas do carro que usa
ferramentas de geoprocessamento e realidade aumentada
Smart Bands e SmartWatches: novos relógios utilizam
a tecnologia associada às áreas de bem-estar e fitness