R E V I S T A D A E S P M –
março
/
abril
de
2010
166
ABSTRACTS
english
When valuesmake
all thedifference
LUIZEDMUNDOPRESTESROSA
PAGE. 28
Organizational valuesact asan
invisibleelementofbusinesssucesses
and failures.On theonehand, they
shape thecompany’scultureand,on the
other, its institutional image.When
built inaparticipative fashionwith its
strategicaudiences theygaingreater
representativeness, legitimacyand
meaning.Managerialpractices,aligned
withvalues, leverage improvements in
theworkenvironment and incompany
results.Values thatarealwaysrevisited,
updatedandsupportedbyeducational
programsallow for thecreation
of adifferentiatedanddynamic
organizational culturewhichservices
competitiveness.
Humanism: thesecret
of perennial companies
FRANCISCOGRACIOSO
PÁG. 38
Over thenext years, themain
challenge that company leaderswill
face is theconciliationof corporate
objectiveswith thepersonal objectives
and interestsof their collaborators.
This in itself, as theauthorputs it,
wouldsuffice to justify the importance
thathumanisticvaluesassume,
focusingon thepersonal growth
ofour collaborators, incorporate
management.
Likeanyothermanager, thehumanist
managerhas theobjectivesof assuring
theperpetuationof thecompany, the
sustainabledevelopmentofbusinesses
andmaximizing results.Thedifference
is in theway theseresultsareobtained,
sincehumanistmanagersbelieve this is
possiblebymeansof threeprinciples:
themissionof serving, respect towards
humanbeingsand thebelief thatour
employees represent thecompany’s
most valuableasset.
Organizational culture:
understandingsome vectors
and their impact upon
corporate leadership
ADEMIRROSSI AND
ROBERTABRANDI
PÁG. 48
Culture isaconditionofmankind, in
thesenseof adaptationandsurvival,
where itsbehavior is the resultof
mechanisms that are innate (from the
insideout)andacquired (from the
outside in): it is theproductof thesocial
environment and, fororganizations,
formsofprovidingexternal adaptation
and internal integration. In thevision,
missionandvalues, thepresenceof
culturecanbeobservedbasedon
visibleartifacts, thevalues takenon
and tacit convictionsorbeliefs.Even
thenational culture, influencedby
vectorsof tolerance touncertainties,
distance frompower, individua-
lism,male/femaleand long-term
orientation,affects thebusiness
world.Eventhough limitingour
power tochangeculture, inorder to
fulfill their roles (influence,direct,
motivate,develop, facilitate, change
andproduce results), leaderscan
helpby (a)promotingself-awareness
(b) culturalunderstanding (c)
understandingofhumanneeds
and (d) constructing learning.
Values, the invisible
foundationof civilizations
GUSTAVOPINTO
PÁG. 54
For theauthor, cement, steel, glass
andutensilsarenotevidenceof
civilization. It is theenergyof then
values thatpromote life that assures
theovercomingofbarbarianism.
Basedon thedistinctionbetween
valuesasan ideal ofperfection, and
asasetofnormsandprinciples, the
author reflectsupon theperennial
conditionsof thefirst and the temporal
natureof the latter.While the ideal of
perfection inspiresandsets theground
of thesetofnormsandprinciplesofa
