ABSTRACTS
english
R E V I S T A D A E S P M –
maio
/
junho
de
2010
136
Small andmediumbusiness:
failures andhits?
JOSÉ EDUARDO AMATO BALIAN
PAGE 26
Thiswriting isbasedonaresearchby
theSebrae/SPgivingan indexof27%
failure fornewbusinesses in the1styear
ofactivityandof46% in the3rdyear,
thusshowing that,unfortunately,almost
halfof thenewbusinessesdoesnot
survive4years.
Itpoints to fourteencritical factorsof
failuresof theentrepreneursdivided
intofivegroups: thepersonof the
entrepreneur; thepartners; the ideaof
thebusiness, the familysituationof the
entrepreneur;and themanagementof
theknowhow;how toavoid the factors
of failuresand thebasicpointsofan
efficient initialplanning.
Challenges tobe small,
competitiveandattractive
ADRIANAGOMES
PAGE 36
Tobesmallandattractive todrawand
keep talentedpeoplearechallenges
for thesmallbusinesses.Brazilians,
bycultural tradition,believe that the
multinationalcompaniesarebetter than
the localones, that largecompaniesoffer
moreguaranteesandstabilitybesides
thesocialand familystatus.Evenwith
theprogressof thebusinessBrazilian
communityand the international
recognitionof itsprofessionalcompe-
tence, therestill isasupervaluationof
whatcomes fromoutside.Within this
scenario,however, thereareways for
competitivenesswhen thesubject is
people.Thesuggestions involve:offer
ofspace forcreativityand innovation to
developeffective leaderships;adequate
useof“feedback”asamanagement tool,
investing in traininganddevelopment
programs, improvementof thequality
of lifeof thecollaborators,closeness to
thedecisionnucleusand thepossibi-
lity tooffersystemicknowledgeof the
business.
Popular clothing
LAURAGALLUCCI
PAGE 42
Thewritingpresents therealityofmicro,
smallandmediumbusinesses
(“MPMEs) inBrazil,usingasexample
thesector ofpopularclothing. It
includes the feminine,youngand
children’sclothing for the lower income
classesand itsmain targetpublicare
puchasingagents for the family
(housewives)andwomenofdifferent
ages. In thissector, the tiesbetween
the largeand thesmallcompaniesare
strongandunavoidable,and theroles
of theplayers in theproductionchain
interweave(thesamebuyermaybea
competitor,customerorchannel,
dependingonhisbuyingobjectives),
making itdifficult for theMPMES to
dowithoutdependingof thevery large
companies.Finally thearticle tries to
respond to thechallenge:howcan the
micro,smallandmediumsized
companiessurviceandgrow in
thisscenario?
Packagingof the small
businessdoes not need
tobe small
FÁBIOMESTRINER
PAGE60
Itdoesnotmatterwhether thecompany
issmall, ithas inhouseadecisive tool in
thenewcompetitivescenario thatmay
bewellusedbycompaniesofanysize.
Thereareactions thatcanbe
developed,using thepackagingas
supportand today, inBrazil,wehave
favorableconditionsandhelp from
entities that facilitate theaccess togood
design,a factor thatmay transform the
lifeof thesmallbusiness.Thesmall
businessesneed toknow that theyalso
mayuse thepackagingasapowerfull
marketing tool,since through itspacka-
ges, thecompanymayzoom large in the
eyesof itsconsumers.
In theway toShangri-La:
Themanagement dynamics
ina small andmedium
sizedcompany
MARIODIVO
PAGE 64
TobuildaPMEsince its foundation
andreachsuccess is thedreamof the
entrepreneurwho faces thechallenge.
Thecoursewilldemand investments
inpersonaldevelopment,dedication,
presenceandqualifiedprofessional
support,startingwith thedetermination
tomake it,and through theknowled-
geanddecision, theplanningof the
businessandassociatedvalues until the
effectiveoperation.
